Two Brands Control 57 percent of the Indian Smartphone Market!


The Indian smartphone market appears to be turning right into a two horse race as per the newest report from Counterpoint’s Market Monitor service. Because the report on the primary quarter of 2018, Xiaomi and Samsung between them accounted for 57.three % of the Indian smartphone market. Xiaomi continued its surge, extending its run because the main Indian smartphone model with a share of 31.1 % whereas Samsung got here in second with 26.2 %. The third spot went to Vivo, however its 5.eight % share was a great distance behind the 2 market leaders – it isn’t even 1 / 4 of Samsung’s and never even a fifth of Xiaomi’s. So dominant are the highest two truly that Honor/Huawei’s entry into the highest 5 at fifth place was tempered by the truth that the model had simply three.four % market share.

Picture: themobileindian

This can be a far cry from Q1 2017 precisely a 12 months in the past, the place Samsung had been the chief with 25.9 % of the market and Xiaomi had 13.1 %. After all, it additionally exhibits how dramatically Xiaomi has grown – Samsung has truly managed to extend its market share (26.2 % from 25.9 % in Q1 2017), however nonetheless finds itself in second place, as Xiaomi has greater than doubled its share, going from 13.1 % to 31.1 %. Xiaomi’s current progress has been spurred by its offline enlargement, nevertheless it nonetheless stays a significant on-line participant with a “document” 57 % market share.

However spectacular although this progress has been, what’s no much less stunning is the extent to which the opposite manufacturers have misplaced floor. A 12 months in the past, Lenovo/Motorola, Vivo, and Oppo have been strong contenders for the second spot behind Samsung and respiratory down Xiaomi’s neck. As per the Q1 2018 report, nevertheless, Vivo and Oppo, the manufacturers at numbers three and four respectively within the Indian market, collectively account for lower than Vivo’s Q1 2017 market share of 11.9 %. Vivo and Oppo, in actual fact, who accounted for nearly a fifth of the Indian smartphone market in Q1 2017, with market shares of 11.9 and 9.9 % respectively, have seen their share being nearly halved and now account for 11.four % between themselves. And whereas Honor/Huawei’s arrival within the prime 5 for the primary time is a big improvement, the truth that the quantity 5 smartphone model in India accounts for a mere three.four % of the market, exhibits the extent to which the highest two manufacturers are dominating the Indian market. Only for the context, in Q1 2017, the fifth spot within the Indian smartphone market was held by Lenovo/Motorola, which accounted for eight % of the share. An analogous share would have seen it get the third spot this 12 months!


The fifth spot can be being hotly contested as per the report. Though Honor/Huawei has grabbed it for now, as per the report, Lava, Micromax, Nokia and Lenovo/Moto should not too far behind. Clearly!

Manufacturers exterior the highest 5 accounted for 37.eight % of the market in Q1 2017. This quantity is all the way down to 27.9 % in Q1 2018.

Is the Indian market more and more turning into a two horse race? We hope not, as it’s all the time good to have plenty of competitors, particularly on the prime. Hopefully, the second quarter will change issues a bit.

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