Saregama is promoting nostalgia and Carvaan has bought ~400Ok items.
Listed here are some numbers.
Carvaan has taken the market by storm. ~400ok items bought even earlier than standard promoting began. 10ok retail distribution community in 10 months.
Streaming enterprise rising ~40% YOY, on the again of rising smartphones (350M) and falling information charges (Rs 5/GB).
Creating and using “Retro is Cool” development
However that is a very powerful slide. That is the place the demand/provide premium lies (through: Investor presentation)
Because of this information media has no large cash anymore.
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