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IT-Tech

Reddit now has more active users than Twitter — and is more engaging than porn

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The variety of folks utilizing Reddit has surged prior to now few months, and the platform now studies as many energetic customers as Twitter.

A speedy progress spurt

The corporate’s own data signifies that common month-to-month energetic customers (MAUs) have jumped from 250 million in November final yr, to 330 million by early April 2018.

That’s a rise of greater than 30 p.c in lower than 6 months, and places the platform in equal 11th place in our new world social media platform rating (see chart above).

And it’s not simply Reddit’s personal information that implies the platform is doing nicely.

The most recent global website ranking from Alexa – primarily based on month-to-month website visitors – reveals that Reddit.com is the sixth most-visited web site on the earth.

‘Extra partaking than porn’

What’s extra, Alexa’s information suggests that folks spend extra time on Reddit each day than they spend on the websites of any other top social platform.

The average user spends 15 minutes 47 seconds on Reddit.com each day, compared to just over 11 minutes for visitors to Facebook.com, and 6 minutes 23 seconds on Twitter.com (note that these times are based solely on visits to the platform’s websites though, and don’t factor time spent on the platforms’ mobile apps).

To put this in context, even if Reddit’s 330 million active users only visit the site once each month, the combined time that those users will spend on the platform this year will be equivalent to almost 120,000 years of human time.

Based on our understanding of how often people visit Reddit though, this figure is likely much higher.

Reddit isn’t just doing well from a social perspective, either.

Visitors spend longer on Reddit.com than any other site in Alexa’s ranking of the 50 most-visited sites on the web, regardless of category – even compared to top ‘adult’ sites.

Based on these numbers, Reddit can credibly claim that it’s even more engaging than porn.

For more insights into the latest developments across all things digital in Q2 2018, dig in to my new Global Digital Statshot report:

This publish is a part of our contributor sequence. The views expressed are the creator’s personal and never essentially shared by TNW.





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