A yoga guru is taking on WhatsApp in India with a rival messaging service


Baba Ramdev aka Swami Ramdev might not be a family identify world wide, however boy, is he huge in India. The 52-year-old yoga guru runs two yoga institutes in India and helped set one up on a personal Scottish island, based a consumer goods company that’s now valued at $30 billion, and has featured in a actuality TV present. His subsequent enterprise: competing with WhatsApp in India with a rival messaging service.

It’s called Kimbho, and it’s accessible totally free on Android and iOS. The app permits you to textual content, ship ephemeral messages and canned responses, make voice and video calls, and ship stickers and doodles.

Whereas Kimbho isn’t prone to beat WhatsApp with its characteristic set, it might garner loads of customers and rival the Fb-owned service over time.

WhatsApp is believed to have some 200 million users in India, and appears to be the app of alternative for many smartphone house owners in main cities within the nation.

However Ramdev, along with his political ambitions, reputation as a yoga practitioner and tv character, nationalist and anti-homosexuality messaging, has the ability to affect a rising follower base throughout the nation. His Facebook, Instagram, and Twitter accounts are collectively adopted by greater than 11.6 million folks.

In building a superbrand that sells every part from toothpaste to on the spot noodles, he has gone up towards main corporations like Nestle, Colgate-Palmolive, and Unilever; he was additionally ranked 27th on Quick Firm’s Most Creative Business People of 2016.

Kimbho’s Google Play itemizing mentions that the app is totally free, doesn’t embrace adverts, and is 100 % safe. I’m not totally certain I purchase that final bit: A French safety white-hat hacker who makes use of the Twitter handle fs0c131y and has beforehand poked holes in numerous Indian state-sponsored platforms, famous that Kimbho has a bunch of vulnerabilities.

As well as, the app seems to be a rehash of a beforehand constructed messaging service referred to as Bolo. That’s from the Fb and Twitter hyperlinks on Kimbho’s web site, which take you to profiles registered in December 2015 for Bolo. The dearth of fundamental hygiene, evidently clear within the poorly constructed Kimbho web site, leads me to consider that the app might have extra points than meet the attention.

This isn’t Baba Ramdev’s first foray into tech. Earlier this week, his Patanjali model partnered with government-run telecom service and cellular service BSNL to offer a co-branded SIM card for employees of his company and allied organizations. It’ll be attention-grabbing to see if he can use his affect to make a dent in WhatsApp’s person base in India.

Leave a Reply